{"id":1716,"date":"2026-11-02T13:16:01","date_gmt":"2026-11-02T21:16:01","guid":{"rendered":"https:\/\/idacademyeg.com\/?post_type=courses&#038;p=1716"},"modified":"2026-11-02T21:16:02","modified_gmt":"2026-11-02T21:16:02","slug":"id-academy-brand-leadership-blueprint","status":"publish","type":"courses","link":"https:\/\/idacademyeg.com\/en\/courses\/id-academy-brand-leadership-blueprint\/","title":{"rendered":"ID Academy \u2014 Brand Leadership Blueprint"},"content":{"rendered":"<h2>\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u062a\u062c\u0631\u0628\u0629<\/h2>\n<p>\u0631\u062d\u0644\u0629 \u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u0641\u064a \u0666 \u0645\u0648\u062f\u064a\u0648\u0644\u0627\u062a \u0644\u0628\u0646\u0627\u0621 \u0641\u0647\u0645 \u0645\u0646\u0638\u0645 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0647\u064a\u0643\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0648\u062a\u0633\u0645\u064a\u062a\u0647\u0627\u060c \u0625\u062f\u0627\u0631\u0629 \u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u0639 \u0627\u0644\u0628\u0631\u0627\u0646\u062f.<\/p>\n<p>\u0634\u0627\u0647\u062f \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0643\u0644 \u0645\u0648\u062f\u064a\u0648\u0644 \u0628\u0627\u0644\u062a\u0631\u062a\u064a\u0628\u060c \u0648\u0627\u0631\u062c\u0639 \u0644\u0644\u0645\u0627\u062f\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0648\u0642\u062a \u0645\u0627 \u062a\u062d\u062a\u0627\u062c.<\/p>\n<ol>\n<li>Product Strategy &amp; Innovation<\/li>\n<li>Brand Strategy &amp; Positioning<\/li>\n<li>Brand Architecture &amp; Naming<\/li>\n<li>Brand Portfolio Leadership<\/li>\n<li>Customer Experience &amp; Touchpoints<\/li>\n<li>Internal Brand Engagement<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0631\u062d\u0644\u0629 \u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u0641\u064a \u0666 \u0645\u0648\u062f\u064a\u0648\u0644\u0627\u062a \u0644\u0628\u0646\u0627\u0621 \u0641\u0647\u0645 \u0645\u0646\u0638\u0645 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0647\u064a\u0643\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0648\u062a\u0633\u0645\u064a\u062a\u0647\u0627\u060c \u0625\u062f\u0627\u0631\u0629 \u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u0639 \u0627\u0644\u0628\u0631\u0627\u0646\u062f. \u0634\u0627\u0647\u062f \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0643\u0644 \u0645\u0648\u062f\u064a\u0648\u0644 \u0628\u0627\u0644\u062a\u0631\u062a\u064a\u0628\u060c \u0648\u0627\u0631\u062c\u0639 \u0644\u0644\u0645\u0627\u062f\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0648\u0642\u062a \u0645\u0627 \u062a\u062d\u062a\u0627\u062c. Product Strategy &amp; Innovation Brand Strategy &amp; Positioning Brand Architecture &amp; Naming Brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":154,"template":"","course-category":[],"course-tag":[],"class_list":["post-1716","courses","type-courses","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ID Academy \u2014 Brand Leadership Blueprint - ID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idacademyeg.com\/en\/courses\/id-academy-brand-leadership-blueprint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ID Academy \u2014 Brand Leadership Blueprint - ID\" \/>\n<meta property=\"og:description\" content=\"\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0631\u062d\u0644\u0629 \u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u0641\u064a \u0666 \u0645\u0648\u062f\u064a\u0648\u0644\u0627\u062a \u0644\u0628\u0646\u0627\u0621 \u0641\u0647\u0645 \u0645\u0646\u0638\u0645 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0647\u064a\u0643\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0648\u062a\u0633\u0645\u064a\u062a\u0647\u0627\u060c \u0625\u062f\u0627\u0631\u0629 \u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u0639 \u0627\u0644\u0628\u0631\u0627\u0646\u062f. \u0634\u0627\u0647\u062f \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0643\u0644 \u0645\u0648\u062f\u064a\u0648\u0644 \u0628\u0627\u0644\u062a\u0631\u062a\u064a\u0628\u060c \u0648\u0627\u0631\u062c\u0639 \u0644\u0644\u0645\u0627\u062f\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0648\u0642\u062a \u0645\u0627 \u062a\u062d\u062a\u0627\u062c. 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